Ford have teamed up with Dominos to give the residents of Ann Arbor, Michigan pizza delivery with a difference. As part of the blue oval’s autonomous testing programme, randomly selected customers will have their pizzas delivered by self-driving Fusion Hybrids (the US equivalent to our Mondeo Hybrid). Via a new app, each hungry customer will be able to track their meal’s location and unlock the car’s special pizza compartment via a unique code. The testing is set to start in September this year and for the start at least, each car will have an engineer onboard, just in case of any mishaps.
One key question that has arisen after the announcement of trial isn’t how to the pizza will actually make the long journey from the Dominos store, but how people will react having to come and collect the pizza themselves from the car. Russell Weiner, president of Domino’s USA said: “The majority of our questions are about the last 50 feet of the delivery experience. For instance, how will customers react to coming outside to get their food? We need to make sure the interface is clear and simple. We need to understand if a customer’s experience is different if the car is parked in the driveway versus next to the curb.”
Ford vice president, autonomous and electric vehicles, Sherif Marakby said: “As we increase our understanding of the business opportunity for self-driving vehicles to support the movement of people and goods, we’re pleased to have Domino’s join us in this important part of the development process.”
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