Motorparks wins Best Website in the Auto Retail Network Report 2013

Auto Network Award Winner

The UK’s top car buying websites have been detailed in a new report from the Auto Retail Network, which ranks car retail websites in terms of customer usability.

The Website Report 2013 looks at the websites of franchised dealers, independent used car dealers and car manufacturer sites, and ranks them based on criteria endorsed by experts at Google, Auto Trader, autotorq and MotoNovo Finance.

Motorparks topped the list of franchised dealer websites, thanks to strong performance on mobile devices as well as its consumer focus and engaging design.

Websites were judged and awarded across the following categories:

Website & Features

  • New Cars Features & Spec
  • Book test drive
  • Used car search
  • Enquiry Response
  • Special offers
  • Live finance Quote
  • Part ex valuation
  • Book a service
  • Social media & feedback
  • Contact us

Tablet

  • Adapts to device
  • Ease of use
  • Full functions
  • Ease of contact

Smartphone

  • Adapts to device
  • Loading speed
  • Ease of use
  • Full functions
  • Ease of Contact

Motorparks earned recognition as the outstanding Website in the automotive sector. The website received exceptional scores for new car features and spec along with live finance quotes.

“We are very pleased to receive the award from Auto retail.  This represents the first comprehensive study across the Automotive industry websites” said Ian Godbold Marketing Director.  “It’s gratifying to be recognised for the creativity, innovation, and especially pleasing that the judges highlighted our attention towards consumer focus and ease of navigation as this is at the heart of everything we do, to ensure our guests receive the best and most informative experience when searching for their next vehicle purchase .”

Follow us @motorparks on Twitter or see the event at #ARNwebscore