Motorparks Wins Top Franchised Car Dealer Website at the Auto Retail Network Conference 2017

Motorparks are delighted to once again top the list of franchised car dealer websites at the 2017 Auto Retail Network Conference.

Auto Retail Network Award Winner 2017

Motorparks’ website earned market-leading recognition as the outstanding website in the franchised car dealer automotive sector.

The UK’s top car buying websites have been heavily tested and detailed in the latest Auto Retail Network report which ranks car retail websites in terms of consumer usability. The 2017 Website Report looked at the websites of franchised car dealers, independent used car dealers and car manufacturer sites, and ranks them based on criteria endorsed by industry experts.

Motorparks topped the list of franchised car dealer websites. This was thanks to a strong consumer focus on consumer engaging design and functionality, simplicity and the speed of the response to our guest enquiries.

“We are once again extremely pleased to receive this award from the Auto Retail Network group. It is humbling to be recognised for our market-leading and our consumer first focus above all else, this is at the heart of everything we do. At Motorparks, we always aim to ensure that our guests get the world-class experience that they deserve when searching for their next vehicle or for any aftersales services.” Ian Godbold, Group Marketing & CRM Director at Cambria Automobiles plc.

Websites were tested, judged and awarded based on the following criteria;

Website & Features

  • Speed to load
  • Ease of use
  • Device compatibility
  • Service booking
  • Finance quotes
  • Enquiry response times
  • Social media
  • Car search
  • Much more

The website received exceptional scores for new car features and spec along with live finance quotes.

Thank you to everyone for their continued support in taking the Motorparks website forward.

Follow us @motorparks on Twitter or review the event at #ARNweb17.