Volvo Cars is teaming up with footballing icon Zlatan Ibrahimović for the European launch campaign of the V90 premium estate in advance of the European Championships football tournament.
The campaign shows the former Paris Saint-Germain striker, a long-time Volvo driver and fan, looking back at his rise from humble beginnings in one of Sweden’s toughest neighbourhoods in Malmö to international sporting stardom.
Zlatan, who is currently preparing for the European Championships, feels a close affinity with the Swedish car brand.
“I’ve seen the new cars, I’ve driven and tested them, and I think they’re fantastic. Just like me, Volvo have gone their own way and dared to think differently,” said Zlatan Ibrahimović.
“The campaign is a celebration of the independent mind, of the power that lies in the ability to think differently. There are many similarities between Zlatan’s and Volvo’s journeys. We haven’t got to where we are now by doing the same as everyone else,” said Anders Gustafsson, Senior Vice President, Europe, Middle East and Africa at Volvo Car Group.