The brand’s iconic all-new XC90 was named New Car of the Year, while the coveted Carmaker of the Year Award was awarded to the marque after nomination by the Motor Trader judges.
The Volvo XC90 was recognised by the judges as one of the most significant new model launches of 2015, which enabled the brand to re-engage with its customers. The car replaced the outgoing XC90, which had retained its popularity over its 13-year lifespan, but the judges felt the new model meant Volvo was able to reassert its place in the premium SUV sector, as well as marking a major step in the brand’s transformation.
on Wakefield, Volvo Car UK’s acting managing director, who accepted both awards, commented: “It was a privilege to accept both awards on behalf of Volvo. The Motor Trader awards are hotly contested and we were up against some tough opposition. To win the two awards that manufacturers most want to display in their trophy cabinet is testament to Volvo’s commitment to being the premium carmaker of choice among motorists.”
The prestigious 2016 Motor Trader Industry Awards took place on 13 July at the Grosvenor House hotel, and highlighted best practice and the top achievers in the UK car retailing sector. More than 1,200 guests from the automotive industry attended the event, making it one of the biggest on the retail motor industry calendar.