Facilitated by London’s Tower Bridge at Potter’s Field Park in London, the occasion will see Eyre perform an uncommonly re-beat form of The Emotions track, Best Of My Love.
The vehicle will ‘set out’ the opening beats of the tune, while the vocalist will perform on a goliath vinyl record measuring 15 meters in distance across. Fiat guarantees a celebrity crowd will be in participation to watch the musical dispatch.
Initials Marketing has conceived the experience as a major aspect of the car mark’s The Icon Reloaded crusade. This will see Fiat utilizing music as a feature of its new vital heading.
Sebastiano Fedrigo, Fiat Professional UK nation chief, said: “You don’t supplant a symbol – you grasp it and develop it. The new Fiat 500 has been genuinely re-comprehended and reloaded and what better approach to stamp the dispatch with a noteworthy and vital occasion like tonight’s.
“We are extremely eager to have worked with such a skilled entertainer and to at last see the new Fiat 500 and Ella Eyre perform together tonight.”