FCA Factory Opens its Doors


One year after the launch of the Jeep Renegade, the brand is opening the doors of the factory in Basilicata where the first FCA model to be manufactured in collaboration between Italy and the USA is actually assembled. Users can go to the dedicated website and access the Virtual Tour, 

Launched one year ago, the Jeep Renegade entered the compact -SUV segment for the first time recognised as the best off-road performer in its category, it is already leading the brand to historic sales results in Europe. To date, over 135,000 Renegades have come off the production line and gone on to notch up a spectacular commercial success, soaring straight up the sales charts in many countries, such as Italy, France and Austria. Furthermore, the original Jeep SUV has already won many important international awards, such as “New Car of the Year 2015” awarded by Quattroruote readers; “Best SUV of 2015” awarded by the Coches.net site, leader on the Spanish motoring scene; and, in France, “4×4 of 2015” by “4×4 Magazine”.

For the last three years, the American brand has seen a world record in sales, hitting one million cars manufactured in 2014. This growth trend has already been confirmed in these past few months of 2015: from the United States, announcing its best August sales month ever, to Europe where Jeep was the fastest growing brand in the region in the first six months of 2015

With the title of most prizewinning range of SUVs of all time, no wonder that since 1941 – the year the Jeep legend was born – its name has come to be universally recognised as synonymous with off-road driving.

Thanks to Google Maps Business View, you can now enjoy an exciting experience by entering the FCA Melfi Plant directly on Google Maps. 

Users have the possibility of moving inside the industrial plant and exploring the details that interest them – with the same intuitive dynamic offered by Google Street View – as they travel through the factory’s four productive units: stamping, body-in-white, painting and assembly. They also have the option of in-depth investigation of certain processes via seven video clips of 30 seconds each, which zoom into details that show aspects of the factory’s technological innovation. A technical curiosity: to create the three and a half minutes of the seven videos, over 1,200 minutes of video were shot, for a total of roughly 20 terabytes of material. 

Currently the facility consists of four units – stamping, body-in-white, painting and assembly – and employs a total of almost 8,000 workers; it has 5 pressing machines and 2 shearing machines for the stamping step; 860 robots for the body-in-white step; 54 robots for painting operations; and 278 automatic screwing stations plus about 4,000 people exclusively dedicated to car assembly. In total, over 5,000 different components go into the making of the different versions of the Jeep Renegade.

Spread out over a surface of about 1.9 million square metres, the plant was built between 1991 and 1993 at San Nicola, 18 kilometres from Melfi; it has seen a recent investment of over 1 billion Euros. Currently it manufactures three basic lines of model: Fiat 500X, Fiat Grande Punto and Jeep Renegade.