n a world first for an automotive manufacturer, Lotus today unveiled an entire new product line up and introduced the world to the new Lotus lifestyle.
At exactly 16.45 CET on September 30th 2010, via a live global webcast, surrounded by the world’s press, Lotus made the ultimate statement of intent. Five new cars, two evolutions of existing models and a concept car. A flashy new website and a range of merchandise featuring not one, not two, but three separate clothing ranges. There’s so much to take in that we thought we’d keep the post event words simple. We’ll start by letting the man behind the vision do the talking; here’s what Lotus CEO Dany Bahar had to say:
The New Lotus Esprit (5.0 litre/V8/620 PS). “The icon is back: Esprit is the ultimate supercar. There’s a fine balance between acknowledging the greatness of the past whilst at the same time rapidly leaping forward to the future and ensuring that this car not only does the name Esprit justice but also the Lotus brand. I think we’ve managed to find the balance and in doing so created a new icon, a car people will find hard to resist. The design is aggressive, you have to see it to appreciate how low and wide the proportions are but it still retains a level of dignity, of class and most of all exclusivity. I’m very proud of this car.”