Zlatan Ibrahimović Joins Volvo in Brand New V90 Marketing Campaign!

Volvo have now released the Second in what could be a series of films promoting the fantastic S90 /V90. Featuring Swedish footballer Zlatan Ibrahimović.  Volvo have used a swedish star before however, teaming with Avicci to promote the All New XC90 early last year. Avicci Created a series of films and even had his own built car on the Volvo website. Looks like we should expect the same here!

After fifteen years representing Sweden in the national football team, team captain Zlatan Ibrahimović thanked his large fan base and revealed that he has played his last match in the yellow jersey. Volvo Cars’ new film captures this moment and Zlatan’s journey back to Sweden. Zlatan has received the Swedish player of the year award Guldbollen (the Golden Ball) a record ten times so is the perfect candidate to help promote the volvo brand!

“Making this film was of course emotional, but the time has come for me to hang up my shirt and hand over to the next generation. For me it is all about looking forward, not back. A new journey is starting – both for me and for Volvo,” said Zlatan Ibrahimović.

Tagged on: , , , ,